Alfa Romeo announces new title partner

Alfa Romeo announced on Friday that betting and online gaming website Stake had become their title partner.

Alfa Romeo enters its new chapter in 2023. The Hinwil-based outfit entered into a multi-year title partnership with “one of the world’s leading entertainment and lifestyle brands” Stake. As a result, the team changed its name to Alfa Romeo F1 Team Stake.

Stake is not new to the world of sports as it is a sponsor of numerous sportsmen and professional sports teams, including Everton Football Club.

“We welcome Stake as a new co-title partner for the team in what represents the start of a new era for us both. Formula 1 has seen a huge increase in interest over the last few years, and the arrival of brands such as Stake are representative of the massive exposure our sport can offer,” newly appointed Alfa Romeo team representative Alessandro Alunni Bravi said.

“We are excited to join such a portfolio of sports and entertainment brands, and we’re looking forward to the activation program that Stake will unveil for our fans.”

“We could not be more thrilled to join a legendary F1 team that shares with us the same ambitions of growth and success. Alfa Romeo F1 Team Stake will expand our opportunities for fan engagement through brand integration and activation,” Stake co-founder Bijan Tehrani commented.

“We are fully committed to enhancing race weekends by creating unique experiences for all Alfa Romeo F1 Team Stake fans, growing audience engagement in the digital arena.”