Amazon and DraftKings Team Up for ‘TNF’ Betting
Amazon has signed a deal with DraftKings to be the exclusive broadcaster of "Thursday Night Football". Amazon is looking to "TNF" to drive consumers to its Prime subscription offering. The tech and retail giant's subscription services revenue grew 10% year-over-year in the second quarter to $8.72 billion.
Amazon and DraftKings team up for betting on NFL games. The deal covers 15 games, starting with Thursday's Los Angeles Chargers vs. Kansas City Chiefs. Amazon will incorporate Draft Kings' betting insights into its pregame coverage. Draft King's will work in game-themed parlays and other offers into their app.
Viewership for "Sunday Night Football" on NBC rose 32% year-over-year to 23.4 million. NFL ad inventory has been a hot commodity, with in-game rates reaching as high as $860,000 for a 30-second spot. Amazon expects "TNF" viewership to decline to an average of 12.5 million from 16. 4 million last year.
