Horse Racing

Americans Storm the Gates of Royal Ascot

Summarized by: Live Sports Direct
 
Americans Storm the Gates of Royal Ascot

The Royal Ascot is taking place this weekend. The presence of Queen Elizabeth II at Ascott Racecourse contributes to the buzz. NBC Sports Group signed a six-year agreement last year for exclusive American media rights that will extend through 2025. Last year, the five days of coverage attracted 4.8 million viewers. Women represented 57 percent of viewers for the final Royal Atcot broadcast last season. The average viewership of the show was 1.1 million on Saturday. It is one of few sports that consistently attracts a significant female audience.

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Royal Ascot United States Con Te Partiro Queen Anne Stakes American Patriot NBC Sports Group
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