Aston Villa agree deal with gambling firm dropped by Norwich due to ‘sexualised’ adverts
Aston Villa have signed a three-year deal with online casino BK8. Norwich City had to end their shirt deal due to offensive adverts from Bk8, which is now facing criticism from anti-addiction campaigners. The Premier League was due on a ban on front-of-shirt sponsorship, but it was postponed. Everton, Fulham and Bournemouth have already signed shirt deals with betting operators for the current season. The Government is expected to publish its white paper on gambling reform next month. It was previously thought that Premier league was open to a voluntary clampdown on betting sponsors on shirts.
