Belinda Stronach's big bet on the sport of kings

Belinda Stronach is a Canadian owner of American racetracks. She is also the owner and chief executive of The Strenach Group. Sternach's company is promoting the sport of thoroughbred racing. The company will be in Baltimore for this weekend's Preakness Stakes. The event is popular and draws 130,000-plus fans. In 2003, gamblers bet US$15 billion on horse races in the United States. This amount bet in Canada peaked in 1990 at US $823 million. It ticked up to US€12.2 billion in 2021.

Belinda Stronach is planning a party for the second leg of the Triple Crown. DJ, Lauryn Hill, celebrity chefs, pop-up art galleries, and a symphony will be part of it. Strenach's employees will offer betting vouchers and teach people how to bet online. Sternach hopes that people will come back for ponies again and place more bets. She is exploring potential deals with several online sports betting entities. Internet sports gambling is legal in close to 20 U.S. states. It is also legal and growing in Ontario, other provinces and close as far north as Canada.

Belinda Stronach bet on the sport of kings. Legalized online sports wagering is a tremendous opportunity for the game in North America.

TSG owns two horse racing tracks and real estate. Its gross revenues for 2021 were US$1.46 billion. Belinda Stronach is the daughter of Frank Stranach. She was trained in accounting at age 16. She is not interested in selling anything at this moment. California voters will decide on online gambling in November. The industry is at an inflection point. It's a game of eyeballs. Strenach has no debt. Her company generates good cash flow. They own some great realestate. Their business is doing OK so far. In person, Sternach's firm handshake, look-you-directly-in-the-eye individual.

The sport of kings hasn't ruled the public since Secretariat’s prime in 1973.

Belinda Stronach was the driving force behind the historic medication and equine safety changes in California. The sport of kings hasn't ruled the public since Secretariat’s prime in 1973. Horses are dying in a sport that in most American jurisdictions enjoys the spoils of taxpayer subsidies.TSG has received millions in public funds over the years and is set to benefit from hundreds of millions more as part of a major redevelopment at Pimlico. The company will turn over to the City of Baltimore, while keeping the Preakness, and leasing back the track for a couple of months a year to ready it for the race.

Belinda Stronach is trying to turn horse racing into a cultural event for the cool kids of 2022. She offers no guarantees of success, but she is at least "trying".

Belinda Stronach's big bet on the sport of kings.