Betcris: The World Behind Sports Sponsorships

The sports betting industry is experiencing a growth in recent years. Betcris is preparing to increase their exposure before and during the World Cup. They are working with Mexican and Ecuadorian national teams. The operator is no stranger to major sporting events after being a sponsor of the Super Bowl for two consecutive years, among other things. The number of new clients and the volume of play increase during a World Cups. There is a larger female population among gamblers during this event. Some of those teams that did not qualify for the tournament will be supported by their fans.

Betcris has entered into sponsorship deals with several sports. The main challenge is to negotiate the conditions of each agreement. Some deals are easy to reach, others are difficult to achieve. Betcries employees have become fans of the teams with which the company closed an agreement and the exhibition spaces.   “For Bet cris, approaching the fans as a brand means putting ourselves in their shoes and living each game as their fans.” . “On a personal level, every time I see the Bet Cris brand in an event or team I am touched because I know the effort that the internal teams such as legal, commercial, financial, support, and design make to be there after a great job. coordination and preparation’

Betcris has expanded in Latin America in the last few years. The development of well-developed laws and procedural manuals is the best thing for consumers and operators. Colombia is a beacon for the South American betting and igaming segments. Other countries are analyzing their own versions of legislation to do so. Betc Cris has launched their affiliate site betcrizzaffiliados.com and expanded to new countries. They are working to expand collection and payment networks. They have the World Cup on the horizon for what’s left of 2022.