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Betr’s new cash: News Corp ups stake in online bookmaker

Summarized by: Live Sports Direct
 
Betr’s new cash: News Corp ups stake in online bookmaker

News Corp ups stake in online bookmaker Betr. New customers used the offer to place bets on FIFA World Cup. Betrs customers who had placed 100-1 bets to win the tournament were offered $400 vouchers to cash out.

News Corp and Mr Tripp's TGW have equal shares in Betr. The company was founded as a three-way venture between News Corp, Mr Tripp's company and a Las Vegas-based firm called Tekkorp.

Betr has been given access to News Corp's newspapers and websites for promotion. Peter Blunden, News Corporation's national executive editor, has also been installed on Betr's board. Lachlan Murdoch has expanded Fox's gaming footprint through its branded bookmaker called FOX Bet.

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