Betting Site & Live Betting 2023

Sports Interaction Summary

Sports Interaction was one of the first online sportsbooks to be licensed and regulated in North America. The longevity it has enjoyed in the industry is directly related to the diversity of its offerings and its reputation for prompt payouts.

The live betting platform is one of the best in the industry, and the sheer number of markets and betting options available to players are hugely impressive. But while Canadians have shown incredible loyalty to SIA, the company has yet to reciprocate: its lack of a loyalty program and an alarming paucity of promos might be a problem once the industry's heavy hitters arrive.

Sports Interaction Quick Facts

* Sports Interaction operates as a legal sports betting site in Ontario, and is part of the "grey market" sportsbook landscape in the rest of Canada.

Sports Interaction Locations

Sports Interaction is live and legal in Ontario, having been approved by the Alcohol and Gaming Commission of Ontario and iGaming Ontario. It also operates in the "grey market" in the rest of Canada, licensed by the Kahnawake Gaming Commission in all other regions.

Sports Leagues to Bet On

The biggest strength of Sports Interaction is the sheer amount of betting markets it offers. Its customer support and deposit and withdrawal options are great, but sites are judged first and foremost on the sports betting experience they provide.

NFL Betting

Sports Interaction offers a wide range of options for NFL betting, including moneylines, spreads, totals, quarter- and half-specific betting options, in-game wagers, and a decent selection of player props each Sunday during the season. And on that topic, SIA has improved significantly in offering a buffet of player props days ahead of the actual kickoffs.

NBA Betting

There’s no shortage of betting options for the NBA, as Sports Interaction offers moneyline, spread, and total plays for every game on the schedule. You can also wager on quarterly or halftime options and daily player props, though it would be nice to see SIA expand its offering here.

College Football

If it’s NCAA football markets you seek, you’ve come to the right place. Sports Interaction offers moneyline, spread, and total plays for most Division I games on any given Saturday during the season, along with a large assortment of quarter-by-quarter or halftime plays. You can also wager on team props, though player props aren’t available.

College Basketball

Marquee games during the NCAA basketball regular season are covered, while SIA follows the lead of most sportsbooks by ramping up the betting markets ahead of March Madness. You won't find much in the way of player props at Sports Interaction, but there's a modest level of interest in those, anyhow.

NHL Betting

SIA does well to appeal to the puckheads in Ontario, offering a healthy number of NHL betting markets every day during the season and into the Stanley Cup playoffs. In addition to moneyline, puckline, and total plays, bettors have access to team and player props and period-specific betting markets. This is one place where SIA should have a decided edge over competitors.

MLB Betting

How do you make a summer afternoon even better? By firing up your Sports Interaction account and placing some baseball wagers. SIA offers comprehensive MLB markets for pre-game bets (moneyline, runline, total) and in-game action (five innings moneyline/run line, player props, team props).

Other Sports Leagues

Besides the major sports leagues you come to expect, what separates Sports Interaction from the pack is that it covers many markets. If you like betting on basketball, you would expect odds for the NBA and NCAA to be available. What you might not expect is access to odds at more than 20 basketball leagues from around the world. Sports Interaction has odds available for many leagues you probably didn’t know existed.

Online Betting Experience

A critical part of the online sports betting experience is user-friendly websites. Not all websites are created equal, and while fancy graphics might be appealing to the eye, they do not necessarily make for a great user experience. Sports Interaction has found a nice balance, offering a site that is easy to navigate but retains a modern, stylish aesthetic.

You might fear that it is a complex site to navigate due to the sheer number of betting markets it covers. However, that is not the case with the Sports Interaction site. The format is easy to use and understand.

Website Experience

The Sports Interaction website is very user-friendly. There is a convenient search function. You can input whatever league you might be looking for to see if it’s available. While that feature can be handy, browsing the site by sports category is another great way to familiarize yourself with the sports and markets it covers once you grow comfortable navigating the site.

This is a significant factor, particularly for new bettors who might find an overly complicated interface confusing and intimidating. SIA won't win any design awards, but it is well-positioned to retain users who should have no trouble going from deposit to first bet.

Mobile Betting and Betting App

An SIA mobile app is now available for iOS and Android in both Ontario and Canada. It does a great job mimicking the desktop experience and doesn't have the geolocation issues other apps have.

Live Betting

The live betting feature is available on all devices. If you’re familiar with live betting, you will be pleased to know that Sports Interaction has a wide selection of bet types. Unlike the typical sports betting site that offers live wagering, Sports Interaction does not limit your options to picking a side.

Their live betting offering also has options on a per-play basis depending on the sport. MLB and NFL are perfect examples of sports where bets on a per-play basis might be very attractive.

Casino, Poker, & Other Gaming Options

It is common for a sports gambling site to include a casino section, but Sports Interaction stands out by offering quality standards in both arenas. That consistency is one of the many reasons players have been choosing Sports Interaction for over two decades.

Players have access to hundreds of slot machines via the Casino tab, where games are divided into subsections like new games, featured games, and notable game franchises like Age of the Gods and Fire Blaze. SIA also offers dozens of table games, where players can go the traditional solo route or play in front of live dealers in real-time.

Sports Interaction also has a modest racebook, where bettors can access Canadian and U.S. thoroughbred tracks and American-based harness tracks. Players can usually make Straight, Exacta, Trifecta, Superfecta, Daily Double, Pick 3 or Pick 4 wagers.

Sports Interaction History

Sports Interaction was founded in 1997 by Mohawk Online Limited and has the distinction of being the first licensed and regulated online gaming site in the country. SIA is headquartered in Kahnawake, just outside of Montreal.

Mohawk Online Limited operated the sportsbook unabated for the better part of 25 years before U.K.-based Entain plc purchased SIA’s owner, Avid Gaming, for $300 million in February 2022. Entain, which also owns gaming brands bwin and partypoker, specifically targeted SIA based on its foundation and reputation within Canada.

Customer Ratings & Reputation

Sports Interaction’s reputation as one of the leading North American sportsbooks is well-deserved. It has excellent odds, a wealth of betting choices, plenty of deposit and payout options, and excellent customer service. Our review of Sports Interaction also emphasizes that this is a safe, secure, reliable, and trustworthy site to bet with.

Customer Service

The customer service provided by Sports Interaction has you covered on all fronts. You can receive one-on-one assistance over the phone, via live chat, or by sending an email.

Depending on your question type, we recommend using the live chat service, as it is the fastest way to receive an answer. We can confirm that the wait times are minimal with live chats.

For those who prefer to interact with an agent over the phone, that option is available to you 24 hours a day, year-round. While most people these days prefer messaging rather than calling, there is no denying you can ask more questions in a shorter amount of time than chatting. For that reason, phone agents remain one of the essential parts of any good customer support team.

An email is also an option, although better utilized for situations that require a more detailed explanation and interactions where you are required to send or receive something from the company.

The frequently asked questions section is comprehensive. If you’re new to online sports betting, the FAQ section is what you should be checking out before getting started.

From top to bottom, the customer support is excellent, which is crucial considering how often they are one of the first contact points for a new player.

Sports Interaction Contact

• 24/7 Live Chat
• Phone: 1-888-922-5575

Sports Interaction Legal Betting

Sports Interaction is regulated in Ontario by the Alcohol and Gaming Commission of Ontario and iGaming Ontario.

Responsible Gambling

Here's a list of recommended responsible gambling resources available to Sports Interaction Ontario players:

• ResponsibleGambling.org: The Responsible Gambling Council (RGC) is a respected, independent non-profit organization. They have been a leader in preventing problem gambling in Canada and globally for more than 35 years. Operators in Ontario are required to register with RGC to operate in the province.
• ConnexOntario: ConnexOntario provides service information for people experiencing problems with gambling, drugs, alcohol, or mental health. Helpful, supportive system navigation specialists answer all calls, emails, or web chat requests 24/7. Call 1-866-531-2600 for more info.
• BeGambleAware.org: offers free, confidential help and support to anyone worried about gambling for themselves or others.
• Gambling Therapy: a global service provided by Gordon Moody offering free emotional support and advice to anyone affected by gambling.

Why Choose Sports Interaction?

Sports Interaction has gained a reputation as one of the best online sportsbooks in Canada by providing quality service in all aspects of online gambling. It is one of the most accessible sportsbooks for Canadian players to fund, and it appeals to many due to the consistent quality across the board.

That said, SIA still has room to improve. More sports betting promos are a must, as is some sort of loyalty program aimed at giving both new and return visitors a reason to keep coming back. It might not matter as much when the competition level is low, but that won't be the case forever.

Still, it's hard to find much fault with this sports betting site. It may not carry the same name recognition as U.S. stalwarts like Caesars, BetMGM, FanDuel or DraftKings, but Ontario bettors would be wise to give this sportsbook a try – if they haven't already done so.