BFEXPO 2022: Football executives highlight opportunities and importance of bookmakers for Brazilian clubs

Brasil Futebol Expo 2022 is taking place in São Paulo. The event is aimed at developing the football industry. Brasil Sports Betting Summit is held on Wednesday, 7th. Panel discussion on the importance of bookmakers for Brazilian teams. iGaming Brazil follows the main moments of the Summit.

Paula Young started her career in the sports betting sector with Cariocão Betfair. She is now working at Botafogo and has been working with Blaze, the current master sponsor of the club for six months. Blaze is a brand that is included on the website, shirts, social media and at the Bot afro training center. The objective is to transform the football market through the professionalization of all departments.

Rafael Soares is the marketing director at Santos. He is developing a brand internationalization campaign. Alvinegro Praiano took advantage of the cryptocurrency boom to close relevant partnerships. Betting is cheaper than traditional media for Brazilian clubs. The club is changing sponsors between the end of 2018 and the beginning of 2019. The new generation of revenue is making a difference in national football.

Jorge Avancini joined Internacional's marketing and media department. He shares with the public the main challenges of creating a platform, establishing communication and activations with fans. He also talks about the negotiation with EstrelaBet, Colorado’s current partner. Avanci warns that traditional sponsorship sources like bookmakers cannot be ignored.

George Harborne is a representative of Yellow at the BEXPO 2022. He compares the Brazilian and European markets. The South American market is closer in terms of sponsorships and teams. Harbone also mentions the recent regulations of betting markets in the United States. He believes successful experiences in Europe should serve as a reference for the Brazil market.