BIA: Radio To Book $164 Million In Online Gambling Ads In 2022.
Radio will book $164 million in online gambling ads in 2022. TV will take 42% of the ad pie in that year. Sportsbooks have been spending less on advertising and marketing. In the second quarter of 2022, sportsbooks spent less money on marketing and advertising. Some investors are urging sportsbook to focus on profitability. The industry is experiencing a slight downturn. BIA Advisory Services forecasts $1.8 billion in ad spending by local online betting services this year and $150 million for radio stations. In March, Bia forecast $ 1.6 billion will be spent by online gaming services on ads.
