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Cazoo sports sponsorship withdrawal continues with World Darts Championship

sportbusiness.com
 
Cazoo sports sponsorship withdrawal continues with World Darts Championship

Michael Smith of England and Michael van Gerwen of the Netherlands during the Cazoo World Darts Championship (Photo by Pieter Verbeek/BSR Agency/Getty Images)

Cazoo has been replaced by Irish bookmaker Paddy Power as the title sponsor of the World Darts Championship, marking the online car retailer's latest move away from the sports sponsorship sector.

Paddy Power has announced a three-year deal with the Professional Darts Corporation (PDC), beginning with the 2024 event, which takes place at London’s Alexandra Palace from December 15 to January 3.

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