Chick-fil-A Peach Bowl still defying the college football bowl odds

The Chick-fil-A Peach Bowl was started in 1968 as a fundraiser by the Atlanta Lion's Club. It has since evolved into one of the most important college football games in the nation. The game will take place on December 30th at Grant Field on the Georgia Tech campus.

The Chick-fil-A Peach Bowl has been going since 1973. It has known four venues, four different names and a payout that barely covered travel expenses for teams. The payout now tops $12 million. In the early years, the audience was the ACC. For three years the bowl was played at Georgia Tech’s Grant Field and then at Atlanta-Fulton County Stadium. The combination of an unknown and undesirable bowl game and the weather conditions made it difficult to sustain the Peachbowl. Now it's played in Atlanta's Fulton County stadium. There was no shortage of things to do in the city during the New Year's holiday in late 1960s and on into 1970s.