Cricket for commerce: Daraz is betting on sports to drive business in Pakistan
Daraz, the online shopping app owned by Alibaba, hosted an in-app livestream of the 2022 Asia Cup cricket match between India and Pakistan. The match drew in 2.5 million simultaneous views to the Daraz app. Darz has acquired exclusive rights to stream Pakistan Super League on its app for two years. Darza is also the official sponsor of Bangladesh cricket team. In August, Daraza acquired rights for the digital streaming of English Premier League in Pakistan, which is a whole season of viewing. It hopes to convert at least 50% of users who tuned in for matches to shop on Darazz in the next year.
