How the Leafs beat the Canadiens in the jersey ad game
When the Montreal Canadiens became the first team to unveil a
sponsorship patch from the Royal Bank,
the
Toronto Maple Leafs
were waiting and watching.
The backlash was inevitable.
Yellow and a different shade of blue were added to the bleu-blanc-rouge thanks to a bank - and who likes banks? Greenpeace criticized the Royal Bank's environmental…
