Dallas-based launches NFL in-game 'micro-betting' product

Dallas-based startup nVenue launched its own NFL "micro-betting" markets. NBC Sports analyst Matthew Berry will join the company's advisory team. n Venue already used its NextPlayLive API technology to power on-screen, updating analytics to enhance broadcasts during Friday night MLB games on Apple TV+.

Dallas-based nVenue launches NFL in-game 'micro-betting' product. It will bring historical sports data layered with live data inputs from the field to generate probabilities of outcomes for each play of a football game. The company has brought on former ESPN Fantasy Football expert and NBC Sports analyst Matthew Berry to its advisory team.

Dallas-based nVenue has launched an NFL in-game micro-betting product. It secured $3.5 million in March for the technology. In September, it secured another $1 million from EBCI Holdings for its gaming technology incubator fund. Sports betting is not yet legal in Texas, but it has been made legal for some states in recent years.