![Ian Mallon: Leinster tackling rugby's reliance on ticket sales](/img/di/ian-mallon-leinster-tackling-rugbys-reliance-on-ticket-sales-1.jpg)
Ian Mallon: Leinster tackling rugby's reliance on ticket sales
BEFORE Covid hit, Leinster Rugby was already concerned about ticketing revenue.
Not that there was any problem with the approximately €9m it earns the organisation each season, rather just how dependent the brand had become on match day income above all other streams.
In 2019, the last full year of normal sports attendances before the pandemic,…