Fanatics Plans To Operate Sports Betting in 15-20 States

Fanatics plans to launch a sports betting platform in January. It will be available in 15-20 states by the next NFL season. Fanatics has a $20 billion valuation and has 48 brick and mortar stores globally. The company also plans on expanding into fantasy sports and NFT. It is all part of a five to ten year plan. They want to be a one-stop shop for sports fans. There are already competitors in the space. He thinks they will have to work harder to lure customers away from their competitors. For example, they want the sports fan to bet on the games as they are watching them live and buy the jersey, get a collectible, an NFT or a ticket.