Golf Inc. 2023 Visionaries: Mike Zisman
Mike Zisman founded Golf Genius in 2009. He is proud of the partnership with the USGA. He also is pleased with customer satisfaction. In 2020, he issued a 15% credit for his customers within a week.
Golf Genius is a leading software company for the golf industry. It is one of the largest employers of PGA professionals. 70 of them are current or former golf professionals, which gives them insight into the problems they've experienced. There are a little over 200 people in the company.
Golf has always been a technology-based business. Customers don't print scorecards anymore, they use their live scoring app. Video revolutionized teaching. There is also better automation in the back office.
Mike Zisman is the CEO of Golf Inc. 2023 Visionaries. He believes golf will continue to thrive as long as it's managed by hybrid work. Private club operators are having to come up with innovative ways to do tee times.
Forty percent of new premium customers for Golf Genius will be public, resort-based.
Mike Zisman is the CEO of Golf Inc. 2023 Visionaries. He believes that technology is changing the customer experience and increasing expectations. Public and private clubs are stepping up. The golf industry has more reasons to be bullish and optimistic.
