Ground Shares, Text A Sub And Fat Elephants: Coventry's 15-Year Sisu Rollercoaster Ends

Doug King bought 85% of Coventry City from Sisu Capital. Sisu Capital has been the majority shareholder for 15 years. They have been involved in two ground-shares, two relegations, 2 promotions and one fat elephant. They bought the club in December 2007 with 20 minutes to spare. By 2011, all hope and positivity had evaporated and the team was struggling. Last month, Coventrians rose back up to the Championship. The most expensive signing was Freddy Eastwood. Fans could choose players by text message. In the end, the problems that the owners had on the pitch outshone the off-the-pitch issues.