How Ontario’s new iGaming laws have affected affiliates

Ontario’s regulated sports betting launched on the 4th of April 2022. The new approach to gambling legalization has had a massive impact on iGaming affiliate market in Canada.

There were no laws that prohibited gambling on offshore bookmakers. Some of the world's biggest betting brands had websites targeted to Canadian users. The profits from online gambling in Canada were leaving the country unchecked and not taxed. Bill C-218 was passed to keep gambling money in the Canada and to help programs developed to treat gambling addiction and sports leagues. Ontario was the first province to regulate itself.

Ontario's new laws have affected affiliates working in the iGaming industry. They have to remove all evidence of inducements from their websites. Pointsbet and BetMGM were fined for violating the terms of their license. The most visited and interacted pieces of content are those that list and explain sports betting offers. iGambling companies base their entire identities around the bonuses they're able to offer.

Geofencing of entire web pages is a serious issue for the industry of iGaming affiliate marketing. Many affiliates are frustrated by i gaming Ontario's approach. igaming affiliates have had to make concessions or have experienced significant disruptions to the way they go about marketing i gambling brands.

Ontario has laid down strict laws regarding sports betting websites. Affiliates have to do a better job of providing users with key product differences.