How to Better Promote Racing...a Q & A with Mattress Mack

Jim McIngvale made bets that returned $75 million when the Houston Astros won the World Series. The bets were tied into a promotion at his Gallery Furniture Stores in Houston. If he wins the bet, his customers get free mattresses. B/R Betting followed McInver through the team's victory parade and posted the content on Twitter, Instagram and TikTok.

TDN asks racing what it should focus on to improve the visibility of the sport.

JM believes that horse racing needs to promote gambling more. He believes young people are fascinated by it. Mattress Mack had a famous confrontation with some Phillies fans in Philadelphia. They all knew him because they saw him on B/R Betting or the Action Network.

Mattress Mack won $75 million on his Astros bet.

Mattress Mack has a question and answer session about promoting racing. He suggests getting bigger fields and lowering the takeout. He also suggests lowering sports betting takeouts. The current take out is 4 times higher than in racing, which is not a good idea.

Mattress Mack is a professional racing driver. He is happy that Tapit was retired.

Mattress Mack is a racing expert. He believes that racing needs to promote its horses more. He suggests paying horses an appearance fee to keep them running longer. Mattress says that sports like football and basketball have a lot of high-profile players.

How to Better Promote Racing is a Q & A with Mattress Mack.

JM would like to see fixed odds on betting. Fixed odds are the way to go so that way people know what they are going to get for their money.

JM wants to make horse racing more transparent and better. Dr. Lambert and he are working on the Runhappy Wellness program. They want to get the racetracks to put monitors on horses so they can tell when something is going to go wrong. They monitor the baseball players and they monitor football players.

F1 came to Austin and had the biggest two days in their history. Five years ago, F1 was nothing. Now it's one of the hottest sports in the world. F 1 went from nothing to something because of a deal with Netflix.

How to Better Promote Racing is a Q & A with Mattress Mack. Mattresses has worked for B/R Betting.

JM enjoyed the World Series. Bleacher Report followed him the whole time. Gallerysports.com has its own social media team.

The bet on the Astros was tied into a promotion where people got mattresses for free if the team won the World Series.

Mattress Mack won $75 million and sold over $70 million in mattresses. He had to cut the promotion off because he had reached the max in insurance money. He got $100 million worth of publicity off this Astros bet.