How Trolling Ireland With Billboards Refreshed An NZ Bookmaker
How Trolling Ireland With Billboards Refreshed An NZ Bookmaker. Chemistry and Tab NZ won The Drum Awards for Out of Home 2022 category Best Use of Copy.
TAB NZ, New Zealand's oldest bookie, was being seen as old school and irrelevant among the younger generation.
Tab NZ has been trolling Ireland with billboards during the All Blacks v Ireland rugby series. It wanted to make the brand relevant among the 18-34-year-old audience. Tab NZ had a lot of research and prepared a list of facts and stats for the campaign.
The campaign shifted the perception of TAB NZ among younger Kiwis. It was a winner at The Drum Awards for Out of Home 2022. The contest is open now.
