How will the rise of online sports betting impact sports attendance in Illinois?
Illinois online sports betting became legal in 2019 through a state legislature. It brought significant transformations, creating a ripple effect on different facets. With the continuous rise in its popularity, many are expecting a wave of changes. It continues to influence many things, and that includes sports attendance in the state.
What was the Sports Landscape Like Before Sports Betting Legislation?
Before the legalization of sports betting, sports was already big in Illinois. For instance, Chicago is known for many things, and sports is one of them. It was recognized as one of the best cities for sports fans for several years. As such, it's natural to expect that sports attendance in Illinois is phenomenal.
In the past, most people resorted to illegal methods to bet on their favorite sports. Illegal offshore online betting platforms were the top choices for those who want to wager. Meanwhile, some people even took the time to go to the border and bet in Indiana. The latter's first legal sportsbook opened just a few months before the one in Illinois.
Despite the continuous public support for sports teams in Illinois, fluctuations are notable. Some leagues and teams may experience sell-out games. However, others struggle and end up with low attendance.
The reasons for the poor sports attendance are wide-ranging. For instance, some lack interest because of economic reasons. The tickets are just too expensive for many people to afford.
In addition, some also have concerns regarding how time-consuming the games are. The game itself can last several hours. But that's not all. Entry and exit to the venue can also be a hassle, especially during major events.
Not to mention, many people prefer watching the games on TV instead because it's a lot easier.
How Has the Sports Betting Landscape Changed Since Legalization?
One of the most notable changes is the introduction of in-stadium sportsbooks. These are sports betting facilities in sports venues. Plus, there is also an increase in fan engagement, primarily because people now have personal stakes in the game results.
Despite some opposition, Illinois is on track to having in-stadium betting. In turn, many are expecting such to fuel higher attendance among fans. It can make fans visit stadiums not just to place their bets but to also watch the games live.
The FanDuel Sportsbook Lounge at the United Center Atrium is the first sports betting lounge from a sportsbook to open in the state. It is one of the largest indoor sports betting venues in the country. Nonetheless, The Illinois Gaming Board is yet to approve the permit for sports betting in the said lounge.
Aside from the United Center, other venues in Illinois will also have their respective sportsbooks. DraftKings, for instance, will open its lounge at Wrigley Field. Several sports teams also have partnerships with sportsbooks. Such partnerships can potentially lead to the opening of more betting lounges.
More so, since the legalization, sportsbooks have made a lot of money from the state. It's worth noting that in-person betting in Illinois accounts for only 4%. This is because 96% of the wagers are online.
Even so, Illinois is sixth among the states in the U.S. in terms of retail betting handles with almost $1 billion in bets.
In addition, the legalization of sports betting increased the engagement of sports fans. They're not just watching to show support. Rather, they're also hoping that their wagers will have favorable returns, giving them another good reason to support a team.
What Will the Future Hold?
With the legalization of sports betting in the state, fans can expect more sportsbooks to open, especially those with retail locations. To survive in a competitive marketplace, these sportsbooks may introduce unique offerings to attract a bigger share of the market. This can further contribute to the increase in sports attendance.
More so, there can be potential changes in regulations, which may become stricter. This is because of the rise in sports gambling problems in the state. With sports betting's wider accessibility and acceptability, addiction is a problem that needs concrete solutions.
Frequently Asked Questions
When did online sports betting become legal in Illinois?
Sports betting became legal in Illinois in June 2019 through the passage of SB 690 or the Sports Wagering Act. The state law allows both online and retail sports betting. Illinois' first retail sportsbook opened only in March 2020. Meanwhile, the state's first online sportsbook started operations in June 2020.
Does online sports betting increase sports attendance?
There is no concrete evidence to support whether sports betting increases or decreases sports attendance. However, with factors like the introduction of in-stadium betting, fans can have more reasons to go to the venue and watch games. Not to mention, legal sports betting can fuel excitement, which can trigger sports enthusiasts to see their favorite teams in action.
