Ian Mallon: 2022 was a year in which normal rules no longer applied
The year of the whipsaw is the year when stock valuations suddenly shoot off in opposite directions. There is no stock price for the Irish sports business sector as a single market.
2022 was a year in which normal rules no longer applied. The GAA cut its championship season in half and the FAI cut almost €1m off its own sponsorship valuation. Rory McIlroy and Irish rugby team are world number one in their respective codes.
There was a technical glitch at the Aviva Stadium during the NCAA clash between the Nebraska Cornhuskers and North Western Wildcats in August. Rachael Blackmore won more than any female athlete in history. Carmel Naughton invested a chunk of her personal fortune into the Camogie Association in 2022. Airton Risk is a Dublin company that invests in the failure of a gold standard of golfers, footballers and other athletes. Cork GAA has a new Sports Direct sponsorship. The Pitch forecasted that it works out at approximately €5m over its seven-year lifetime.
