India s Gaming Industry Set To Expand With Millennial Push

There has been a massive increase in the Indian gaming industry in last decade. The industry is one of the important pillars of Indian economy as it creates lakhs of jobs for Indians. This growth is fueled by millennials. There is an increase of smartphones and increased internet penetration in rural and urban areas. Smartphones are selling for as low as INR 6,000 and monthly data plans from service providers are as cheap as INr 149. India is second only to China in terms of internet users.

Millennials are attracted to online gambling. They prefer sports betting and slot games. Online casinos offer different types of games for different ages. They are more careful about sharing their data online. The older generations prefer games that take time and involve critical thinking.

Only 60,000 PS5 units have been sold in India so far. However, the number of units sold is still higher than the global sales of PS4. Gaming influencers are promoting console gaming content. Console development studios in Indian are also playing their part. India has 118 console and PC gaming startups.

Online multiplayer games make up 40% of the gaming industry. Multiplayer games are a great way to socialize. Ludo King recently became the most downloaded game of all time in India. Luddys attracted players of 45+ years. There was an increase in the popularity of Battlegrounds Mobile India after the COVID-19 lockdowns.

The Indian Simulation Games segment is projected to reach USD 32.20m in 2022. The global market will reach $18.68bn in the same period. Nazara has over 8 sports simulation games including World Cricket Champions and World Table Tennis.