Indian Cricket Broadcast Rights Fetch a Record Price

Summarized by: Live Sports Direct
 
Indian Cricket Broadcast Rights Fetch a Record Price

CVC Capital Partners bought the new Ahmedabad franchise in 2021. Indian Premier League was created in 2007. It brought legions of new Indian fans to cricket. The league's broadcasting rights have become a rich source of revenue for the Board of Control for Cricket in India. Star India paid $2.09 billion for television and digital broadcasting Rights for this season. TV viewership in the first five weeks of this year's season was down by 30 percent from last year. However, digital viewership is expected to grow at least 15 percent. In 2013, an investigation into illegal betting resulted in two teams being suspended from play for two seasons.


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