LPGA Tour Steps Up Its Sports Betting Game
The LPGA has signed a deal with IMG Arena. IMg Arena already has a similar deal for the PGA Tour. IMGs other sports betting partners include English soccer's governing Football Association (FA), Major League Soccer (MLS), Association of Tennis Professionals (ATP), and Ultimate Fighting Championship (UFC). IMG's casino and sportsbook partners will receive from IM gare live L PGAs Tour leaderboards, course information and a livestream of LGAs broadcasts.
BetMGM is an official partner of the LPGA Tour. Last fall, BetMgm didn't have any "signage or activations" for the ShopRite LGA Classic in New Jersey. The event took place in Galloway, N.J. and is only 10 miles north of Atlantic City. MGM Resorts International owns the Borgata, the largest revenue producer in Atlantic State. There is a cross-marketing opportunity there to invite casino regulars to watch the tournament and entice tournament goers to BorgATA.
The LPGA Tour in 2022 will feature 34 events and a record $85.7 million in purses. The first event will be the Hilton Grand Vacations Tournament of Champions in Orlando, Florida, from Jan. 20-23. U.S. Women’s Open prize money has doubled to $10 million thanks to a deal between ProMedica and the U.,S Golf Association. This year”s Women's Open starts on June 2 in North Carolina.
