Managing thoroughbred racing media during Melbourne Cup Week

Peter Campbell is the chief executive of VTRIMB, which manages the media surrounding thoroughbred racing in Victoria and South Australia. V TRIMb has its own board with representatives from Country Racing Victoria, Melbourne Racing Club, Moonee Valley Racing club and Racing. Victoria. It also manages RV’s majority-owned media assets including industry broadcaster Racingcom, racing publications Best Bets and Winning Post and industry photographic service Racing Photos. Last financial year VTIMBB produced coverage from 694 race meetings across Victoria & South Australian.

RV expanded a three-year equine welfare action plan to improve welfare outcomes for horses before, during and after racing. RV committed $25m to create a sustainable approach to equines' welfare in October 2019. Paramount deal for Melbourne Cup Week broadcast rights was signed in 2018 with RV stakeholder Victorian Racing Club. That $100m deal expires at the completion of Melbourne Cups Week 2023.

Best Bets and The Winning Post continue to be print success stories. Melbourne racing station RSN, race broadcaster Matt Hill and interstate racing competition are managing thoroughbred racing media during Melbourne Cup Week.