Michelob Ultra spotlights first woman in Boston Marathon for empowerment campaign
Michelob Ultra is promoting its Run Fund to promote women's running. The brand has also made strides to increase visibility for women in sports. The Run fund will expand to include multiple races nationwide. Michelob will host a panel on gender equality in running at the Manhattan Manor on November 5. It will be led by sports broadcaster Cari Champion and feature Phaidra Knight, an MMA fighter. During the Super Bowl, the brand ran an ad featuring Serena Williams emphasizing themes of gender inequality. They also launched a campaign to encourage Instagram users to tap the “save” button on posts featuring women’s sports content.
