NBA Searches for Future of Sports Betting in Launchpad Program

NBA is looking for future of sports betting in its Launchpad program. Last year's program was focused on on-the-court technology. This year, NBA LaunchPad will focus on the fan experience. There's a market inefficiency caused by the absence of federal law legalizing sports gambling.  

The NBA is looking for companies interested in sports betting. The selection process will begin in November. If selected, the companies will conduct a six-month research and development program with an NBA property. They will present their results at NBA Summer League in 2023. The league is also looking to develop digital overlays on top of live action which allow fans to access their betting accounts. SportsRadar will consult on the process. It is already gaining popularity with the NFL in the ManningCasts and on NBA League Pass with influencer feeds. NBA BetStreams is a venture the Action Network contributes to as a partner with NBA.

NBA is looking for future of sports betting technology. Sportradar will join the Advisory Board to help assess the technologies.