NHL introducing virtual graphics and ads on dasherboards during 2022-23 season
NHL introducing virtual graphics and ads on dasherboards during 2022-23 season. There are five different zones sold to sponsors. Ads are sold like commercials, with brands buying 30-second increments based on the game clock.
The NHL is committed to building healthy and vibrant communities using the sport of hockey. The NHL has invested more than $100 million in youth hockey and grassroots programs. Supponor has been the market leader in the replacement and insertion of multi-feed TV-visible signage in sports for the past decade. Its technology, Supp onor AIR, is the only fully software-based technology with league-wide approval in German Bundesliga. It is efficient, flexible and sustainable solution. It works fully remote. it relies on leading-edge Artificial Intelligence (AI) and Machine Learning (ML) approaches.
