NHL renews partnership with BetMGM

Sports Business Journal
 
NHL renews partnership with BetMGM

The NHL and BetMGM have agreed to a multi-year extension of their partnership, which designates the sportsbook as one of the league’s official sports betting and gaming partners in North America. Financial terms of the deal were not disclosed. Under the deal, BetMGM will continue to offer users VIP fan experiences, utilize NHL IP to design team and league-branded casino games and be featured during national NHL telecasts. The league and sportsbook will also continue to promote responsible gambling, including through the American Gaming Association's “Have A Game Plan. Bet Responsibly” public service campaign.