![Dana White, UFC continue to show immaturity as a major sports brand with even bigger potential problems ahead](/img/di/dana-white-ufc-continue-to-show-immaturity-as-a-major-sports-brand-with-even-bigger-potential-problems-ahead-1.png)
Dana White, UFC continue to show immaturity as a major sports brand with even bigger potential problems ahead
In the five years since UFC left Fox to announce a landmark, $1.5 billion broadcasting deal through 2025 with ESPN, it has been hard to find a time in which UFC president Dana White hasn't been smiling.
White, the 53-year-old tireless maverick who has been the face of combat sports' most successful promotion since 2001, has typically closed each…