Pistons’ new courtside club, sponsored by BetRivers, puts an ultra premium fan and food experience close to the action
Detroit Pistons will have club spaces behind both baskets at Little Caesars Arena this season. The team is debuting the BetRivers Backcourt Club this month. Last season the Cure Insurance Courtside Club was introduced. About 200 people have access to the two clubs. For the first season, the Pistons are selling access for $115,000 annually. The seats above the bar and banquettes cost $10,500 annually, but the team didn't feel necessary to hold back the suites. They cost about $1.8 million in revenue. Pistons tenants are Ilitch Sports & Entertainment-owned arena.
