Punter Must Be At Centre Of Strategy

As an attendee at the 4Racing engagement meeting yesterday evening, it was interesting to see the dynamics at work between 4racing, Cape Racing and other parties.

Michael Jacobs was at the 4Racing engagement meeting yesterday evening. He believes the strategy of the racing industry needs to be improved. The punter should be at centre of strategy. The next step should involve a punters forum and market research exercise. There is a need to improve the customer experience. If there is no horse- racing, punting will move to casinos, sports betting and online gambling activity.

Punter must be at the centre of strategy for 4Racing and Cape Racing.

Unless the punter is at the centre of the racing strategy, nothing will change and racing will continue its decline.