Revenue roundup: News media claims a stake in sports betting

There are 31 states and Washington, D.C., that allow live, legal sports betting. Five states have passed similar laws but are not operational. The American Gaming Association reports that sports-betting revenue is increasing at an enormous rate. For the year to date, the revenues were $3.97 billion. For August 2022, sports bets generated $471 million. This is a 116.2% increase from August 2021. News media has a stake in sports gambling. It is estimated that during August 2018, $1.3 billion was earned.

Sports media is all-in on sports betting. Fox Corporation won a lawsuit to buy 18.6% of FanDuel from its parent company Flutter. ESPN may also make a licensing deal with DraftKings. Florida and Ohio are in the process of launching the retail portion of their sports gambling laws. California's two proposals to make sports bets legal lost by wide margins. Boston Globe Media added sports betting content to its sports coverage. Washington Post launched its Odds Against series. Boston. Globe will also offer sportsbetting information on its free Bostoncom site.

Sports betting became legal in Louisiana in June 2021. The Times-Picayune | The New Orleans Advocate is the exclusive sports betting content sponsor for NOLA.com. The Advocate invested in several new hires to write sports content exclusively based on sports bets. Caesars has the naming rights to the Superdome and has a relationship with the Saints. They also struck a deal with Louisiana State University Athletics department. It didn't require an affiliate license to partner with Caeres and add the link to its site. Sports betting articles have become some of the top-performing weekly content.

Home Field Sports offers a sports betting platform for news outlets. It has more than 1.2 million page views, almost 12,000 subscribers to its sports newsletter and 6.6 million views of its shows. The Advocate's vice president of digital solutions, Robert Young, heads the new division. Zach Ewing is the sports gambling director/editor for The The. Advocate. He writes a feature article and a weekly newsletter for each partner’s geographic area. He is an active sports bettor. His team does research on Google trends and local sports experts to help them choose which partners to partner with.

AIM Media Management is a publisher of local community newspapers, magazines and websites in Texas, Indiana and Ohio. It is working with Home Field Sports to promote its weekly newsletter via its Ohio newspapers and compile email lists. Sports betting is legal in most U.S. states. Some communities and news media have an immediate interest, while others are cautiously watching its progress. For publishers, sports betting offers another potential revenue stream. The pie will only increase as more states legalize it. and more fans view it as integral to their love of sports. AIM expects to attract new advertisers and new subscribers.