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RFL and Super League's new strategic partner IMG and its early goals

Summarized by: Live Sports Direct
 
RFL and Super League's new strategic partner IMG and its early goals

RFL and Super League Europe have announced a 12-year strategic partnership with IMG. IMg is a global leader in sports, events, media and fashion owned by Endeavor. The agency will focus on competition restructuring, content production and innovation, domestic and international distribution of media rights, digital transformation and brand strategy. It will also provide data collection, betting product development and streaming rights via its sports data and betting technology business IMGA ARENA. Betfred Super league is currently being shown live on free-to-air television for the first time in its 26-years history. Channel 4 secured a deal to show ten live matches and Grand Final highlights for next two years.

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