Ten rules itself out of the running to retain Melbourne Cup

sportbusiness.com
 
Ten rules itself out of the running to retain Melbourne Cup

Australian commercial broadcaster Network Ten has elected to withdraw from the process to potentially retain its free-to-air rights for domestic horse racing showpiece the Melbourne Cup, stating such a deal would result in “commercial constraints”.

Ten’s five-year deal with the Victoria Racing Club (VRC), operator of the Melbourne Cup Carnival, is worth A$100m (€61.7m/$67.8m), and expires after this year’s event, which runs from November 4-11. That contract covers all rights excluding live streaming on betting platforms.

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