The Creek announces new major sponsor

The Albion Park Harness Racing Club will turn red after signing a ground-breaking four-year major sponsorship agreement with global wagering giant Ladbrokes.

The new agreement, which will take effect from today (Dec. 2) is the largest sponsorship deal in the history of The Creek, which dates back to 1968. It will also see Ladbrokes, which is part of the Entain Group, become the official naming rights sponsor of the Ladbrokes Sunshine Stars Yearling Sale on the Gold Coast next March as well as the connected feature two- and three-year-old races.

“We are thrilled to welcome onboard the Entain Group through its premium online wagering brand, Ladbrokes,” said Albion Park Harness Racing Club Chairman Brad Steele.

“This partnership is a huge boost not only for our club, but the industry as a whole.

“The Creek is the leading metropolitan harness race club in Queensland, conducting over 150 meetings each year. We race at Albion Park almost every Saturday night, with our midweek programs usually on a Tuesday and Friday.

“The new deal gives our club certainty both for the near term but also into the future as we look to relocate to a new centre of excellence.”

As the club’s major sponsor, Ladbrokes, which is headquartered in Brisbane, has assumed naming rights to a number of premium Constellations Carnival fixtures next winter, including Blacks A Fake race/night, Queensland Oaks race/night and the Queensland Derby.

“These are time-honoured, premier events which Ladbrokes is proud to be associated with,” said Ladbrokes CEO Dean Shannon.

“Ladbrokes is a proudly racing led brand and this deal continues our long history of backing the racing industry and its participants.

“Our company is delighted to be the official naming rights sponsor of Albion Park Harness Racing Club, the majority of its feature races as well as the Ladbrokes Sunshine Stars Yearling Sales and we look forward to working with the Club to grow the sport into the future.”