#The Fifth Estate

Bob McKeown, the veteran journalist and senior host of "The Fifth Estate," was discussing advertising in sports betting when he was transported back to an old news conference he once covered. It was held in 2006, as Wayne Gretzky was preparing to travel to Italy for the Winter Olympics. The hockey legend and his family were embroiled in a gambling…

If you watch sports on TV, it's impossible to miss them. Gambling logos, ads and endorsements for sports betting are also online, on streaming services and on billboards. The "tsunami" of advertising, as it's been referred to, follows legislative change in Canada in 2021, when single event sports betting was legalized. Since then, provincial…