The ‘ick’ factor? Racing battles lower Cup crowds, ratings

There are several challenges facing the racing industry as it tries to appeal to younger people. People have far more entertainment choices at their fingertips now. The Birdcage enclosure had fewer marquees this year. There were no fatalities this time, after the industry took steps to improve welfare. The remaining corporate tents set up along the straight included Lexus, TAB, Crown and Furphy. Kimi Tarei, 31, and Mira McEune, 25, are at Stakes Day. They are both enjoying it. Dr Tom Heenan, who lectures in sports studies at Monash University, said Australia’s changing demographics to a more multicultural society limited the amount of people becoming interested in racing.