The Netherlands betting market: Altenar celebrates latest licence

Altenar has been granted a licence in the Netherlands. COO Dinos Stranomitis explains how the company is going to cater to the desires of Dutch bettors.

The Netherlands is a rich country and its consumers have a high spending ability. The increased level of trust will ensure that more Dutch citizens will give betting a try. Successful Dutch regulation will translate into successful German regulation.

Altenar has to prove that it takes significant steps against sports corruption in the licensing process in Netherlands. Altenars has already acquired the relevant technical certification for the 10+ major global markets. Altonar will become a full member of the IBIA soon. It will also join Sportradar's anti-corruption effort.

Altenar has a licence to operate in the Netherlands betting market. Altener believes tennis and football will be the main revenue drivers in this market and they are looking forward to seeing how well they perform.

The Dutch market is male-driven and they want to make gambling more mainstream. They want the consumer to approach gambling as an avenue to entertain themselves. The company hopes to present gambling in a format that doesn't limit potential demographics.

Altenar has the certification in the Netherlands. The company's focus for the coming 12 months is building a customer base and making an impact on the market.