Thoughts on Major League Soccer’s new media deal with Apple

Apple and Major League Soccer announced a new TV and media rights deal worth $250 million per season from 2023-2032. All MLS games will be available on an app exclusively available through Apple TV.

Apple has signed a media deal with Major League Soccer. Apple will broadcast all MLS matches in Spanish and at some point in Portuguese. There will be a weekly live whip-around show as part of the package. The show will bring viewers to exciting moments in matches. MLS has been experiencing increasing viewership among Spanish-speaking audiences on Univision. The new deal will support these viewers.

There are some changes to Major League Soccer's new media deal with Apple. There are standardized kickoff times and elimination of blackouts. The MLS is moving toward a similar system with almost all matches scheduled to be on Wednesdays and Saturdays. There is also an elimination in regional sports networks.

The new TV deal with Apple is worth more than double the previous one. It will increase revenue for the league and clubs. The money will be used for building new soccer-specific stadiums and renovating old ones. MLS will also increase the salary cap and buy better talent from the international transfer market.

Major League Soccer has signed a new media deal with Apple TV. The new deal is good for the future of the league, but there are some drawbacks. Current TV viewership numbers are not very good. New deal will bring in new viewers who will watch other sports. It's unclear if current local broadcasters will be hired by Apple or the new league. The commissioner believes that the TV industry is heading towards the death bed. He wants to be an innovator. For a young, rapidly-changing league it makes sense to plan for a future that will look drastically different from today's world. As long as MLS is willing to ride out some short-term growing plans, Garber may be hailed as a genius in 10 years.