Under Armour Is Betting The Bag On Stephen Curry's Cultural Impact With Lifetime Deal Worth $1B

Stephen Curry is about to get a lifetime deal with Under Armour worth $1 billion. He joined the brand in 2013 after he left Nike. The deal has increased from $4 million per year to $20 million. Curry and Under Armor CEO Kevin Plank met in 2018 and discussed Donald Trump's support. The Warriors are +600 favorites according to Las Vegas and are projected to come out of the Western Conference. They have the highest team payroll at $196 million and a luxury tax bill of $165 million next season. If they don't win, they will have to pay more. James Wiseman, Moses Moody and Jonathan Kuminga are developing.