Unpacking Barstool Sportsbook’s Ohio Sports Betting Violation

Ohio Casino Control Commission brought up a notice of violation against PENN Entertainment and its Barstool Sportsbook for allegedly targeting college students in advertising. Last week, the Massachusetts Gaming Commission delayed a decision regarding a retail sports betting license for Penn Entertainment’s Plainridge Park.

The Barstool College Football Show visited the University of Toledo's campus on Nov. 15. The show promoted pre-registration for BarStool Sportsbook. According to the OCCC, the advertisement violated Ohio law and targeted people under the age of 21. PENN Entertainment could be fined $250,000. They may appeal the violation and have a hearing with the Ohio Casino Control Commission. The company will address the issue with MGC. It does not comment on pending regulatory matters. A hearing could result in a reduction of the financial penalty.

Barstool Sports is popular among younger males. Portnoy and his colleagues have developed a loyal following due to their entertaining personalities. PENN Entertainment has to be careful about whether its employees commit gaming violations. Sports gambling shows and articles should share responsible gambling strategies. Sports betting shows should also be rewarding taking breaks. It's important to have a balanced approach in the media. The message of sports betting is harmful when directed at impressionable college students.   “You carry a significant responsibility in media to having abalanced approach”.

Barstool Sportsbook has violated Ohio's gambling law. The University of Maryland has a partnership with PointsBet. Other college athletic departments have similar partnerships with sports betting operators. Michigan State University signed a five-year, $8.4 million deal with Caesars Sportsbooks. Doura-Schawohl has concerns about the relationship between sports operators and college athletics departments.

Dave Portnoy promotes responsible gambling habits on college campuses. Sports betting companies should be careful about the effects of their partnerships with college students.  “Beyond just being responsible, do we have an obligation to make sure we aren't going after vulnerable people? And underage people fall into that category”