BetMGM releases new NHL spot featuring Wayne Gretzky and Connor McDavid
BetMGM debuted a new ad starring Wayne Gretzky and Connor McDavid, set to run throughout the 2022-23 National Hockey League (NHL) season. The 30-second commercial, described by BetMGM as "tongue in the cheek", sees Gretzky stop during McDavid's training session to interact with BetMGM's betting app.
Raymond Doyle, VP Brand at BetMGM commented:…
Are US Sports Betting Ops Still Getting Bang For TV Advertising Buck?
While some
US
sports betting brands were public in their intentions to scale back marketing, advertising during
NFL
games is still growing.
US sportsbooks
spent
$22.9 million
on
TV
Kevin Krim, CEO of advertising analytics company
EDO. That total is up from
$18.3 million
in the same time period last season, though it does not account for the cost of…