Why more women are betting on sports than ever before

The rise of gambling addictions during the pandemic saw women heavily included in the issue. The general trend of women betting on sports began long before that.

Free bets on sports are easy to use and subject to low or no wagering requirements. Betting apps such as Bet UK and Bet365 offer the possibility to live stream, bet in-play and unlock free bets every week from your mobile phone.

The WNBA in the US and Women’s Football in UK has gained significant traction since 2020. Every major online bookmaker offers the possibility to bet on these sports. The representation of females is increasing.

LeoVegas and Grosvenor casinos have developed their own online sportsbooks. Marketing is working to make sports betting a more commonplace topic for women.

Almost 40% of European revenue from mobile sports betting and gambling comes from the UK. Every bookmaker has a mobile app, dedicated customer service and a range of sign-up offers and promotions to suit different types of bettors. Many bookmakers offer free spins as part of their sportsbook new customer offers.

Women are betting more on sports online. The number of women seeking help for gambling addiction has more than doubled since 2019. Sports betting for women is exciting for punters and bookmakers alike. It is one of the safest and most gender diverse times to get involved in sports betting.