Xpoint Co-Founder Looks Back On a Big Year For Geoloaction

Xpoint's co-founder Ben Cheeseman looks back on a big year for the company. He talks about the successful launches and the markets the Xpoint is seeking to enter next.

Xpoint launched its geolocation products for the first time earlier this year. It has a roster of iGaming, sportsbook, and DFS partners live in-market across North America. The sports betting and fantasy football craze has come back in full swing with the official start of the NFL. Xpoint has no intention of slowing down and will continue to provide geotagging services for more clients.

Cheeseman is proud of his company's geolocation products, Lite for fantasy sports products and Verify for real-money gaming operators. He believes the products have shifted the view of geo-compliance in the market past only regulatory obligations into a world where they can deliver enhanced value through the generation of location-based data.

Xpoint went live with Xpoint verify and Xpoints Lite this year. The response to what they offer has been overwhelmingly positive. X points offer providers more data points that can be used to detect fraud. They are also constantly evolving as they expand their North American footprint. They offer their partners more tools and systems specifically designed to help them use their location-based data for fraud analysis.

Cheeseman shares his company's strategy for 2023. The key learnings are to fully understand the operator and consumer needs and put them first in the roadmap. Geoloaction wants to be invisible and work while breaking down the operators' understanding of its players.

Xpoint is planning to expand in Latin America. They are recruiting for various roles in South America and planning a fourth office in Colombia. Xpoint has already started talks with providers about forming partnerships in Puerto Rico once online sports betting is legalized.

Xpoint has been backed by influential people in the gaming industry. This year they welcomed three new investors: Acies Investments, The Raine Group, and SuRo Capital Sports. They joined their existing investors Bettor Capital and Courtside Ventures. The next 12 months are going to be huge for Xpoint. They are now a credible secondary source of geolocation in market and they are talking to several large Tier one providers.

Xpoint co-founder Cheeseman shares his thoughts on the geolocation space and the future of the industry. Xpoint will continue to work with its operators to understand business needs and build more tools and systems to help them use location-based data for fraud analysis and micro-geofencing services.