SBC Appointed Harborne as Director of Sports Sponsorship
Sports and gaming media agency SBC established a new division, Sports Sponsorship. George Harborne was appointed as Director of Sports sponsorships.
George Harborne has been appointed as Director of Sports Sponsorship at SBC. He will focus on the connections and relations with sports clubs, associations, and betting and gaming industry stakeholders. Harbourne has over a decade of sports industry experience. He reports directly to Chief Executive Officer and Founder Rasmus Sojmark.
George Harborne has been appointed as Director of Sports Sponsorship at SBC. He will work on SBS's efforts to find and connect with sponsors and buyers from the gaming industry. His resume includes senior roles at rugby and soccer clubs, including Commercial Director at professional rugby club Salford Red Devils, Senior Manager in the Betting Category at SPORTFIVE, Head of Partner Acquisition and Partner Services for EPL club Aston Villa, Interim Head and Director for West Bromwich Albion FC and Senior Partnership Sales Executive at Derby County FC.
