After Years of Planning, FanDuel TV Is Finally Here To Serve the Sports-Betting Fan
TVG Network relaunched as FanDuel TV in September. It's the first 24/7 linear/digital network dedicated entirely to sports-wagering content. The network expanded its distribution model beyond linear and into the OTT-verse with Fanduel+.
TVG Network relaunched as FanDuel TV in September. It's the first 24/7 linear/digital network dedicated to sports-wagering content. The network's programming extends beyond horseracing-focused programming. It also offers live studio shows and multi-sport programming, and expanded its distribution model beyond linear and into the OTT-verse with Fanduel+.
FanDuel TV relaunched as FanDelux TV. The network has a full on-air rebrand and expanded its betting programming. It features Up & Adams, starring former host of NFL Network’s Good Morning Football Kay Adams and the NBA-focused Run It Back. Jason Cahill and Richard Isakow are overseeing its sports programming and content department. The Ringer and Pat McAfee also feature prominently. Outside of in-studio programming, Fan Duel TV and Fanduel+ plan to deliver more than 3,000 hours of live sports.
FanDuel TV has a new look for its studio shows. Devlin Design Group designed the sets for Up & Adams. Belca Bedoya-Pedyna from ESPN designed a graphics package for the new TV graphics. Bannister Lake developed a broadcast-image–management system with integrated data. The in-studio redesign will take place following Super Bowl LVII in February. It was one of the hardest parts of FanDue TV's rebranding. The new graphics were developed by Banna Lake.
FanDuel TV is a sports-betting network. It has expanded its infrastructure and diversified its programming. The network is also exploring new ways of transmission and improving picture quality. It is exploring more broadcast-quality solutions for remote interviews from people’s homes and stadiums and practice facilities. In addition, it is maintaining TVG”s connectivity to all the racetracks in the country and racers around the world. They are demanding the lowest possible latency from their transmission partners. This is important because betting stops the second a race starts. There are also more opportunities for integration of live remote guests.
FanDuel TV and FanDul+ integrate betting data into their broadcasts. TVG Network already had a system for integrating horseracing data. With the relaunch, that data was extended into the Fanduel Sportsbook APIs. The data is the same as the betting lines available in the Sportsbooks app in 17 states where sports-betting is legal.
FanDuel TV is going to broadcast the Super Bowl in Arizona. The network is also planning to integrate horseracing betting into the FanDuell Sportsbook App. It is the biggest sportsbook in the U.S. and broadcasts live horse racing every day. It also has a potential to draw in new betting-focused viewers during the daytime hours. For the second year in a row, Fanduel is planning a huge Superbowl party with a big-name musical act.
